The name Lume is rooted in a lifelong fascination with light. Growing up in the far north of Sweden, I experienced months of deep winter where the sun vanished, revealing the profound toll the absence of light took on people and the environment. Conversely, the transformative energy that flooded back with the sun’s return revealed a fundamental truth: Light is the essential element that binds us, and a metaphorical window to our internal world.

Today, Lume is part of a global movement as people intentionally move toward offline presence and away from endless screen time; the true luxury is recognised as presence itself. The goal is no longer to chase unsustainable mass following, but to be profoundly present. We focus on individuals who prioritise real-world connections and build a tangible community. 

Our Mission

At Lume, our mission is to champion the work of diverse creatives, fostering a vibrant community and serving as a dynamic hub for creative dialogue and the essential exchange of ideas and experiences.

Our Beliefs

Creativity as a Tool for Change

We believe that creativity is the most powerful tool for positive social change that each of us possesses. It is a vital force for mobilising people and communities. Lume is dedicated to changing how people view their own creative potential, helping them unleash it to forge new connections that drive the change they want to see in the world.

Intentional Over Reactive

In a world that demands constant reaction, Lume offers a vital pause. True innovation and creativity stem from intentionality, not urgency. This space is dedicated to creating conditions for inspiration by embracing moments of quiet and even boredom, which we see as the fertile ground for new ideas.

Petra S Axelsson, Founder of Lume